Main / Articles: Kodak, Sony deemed best by digital camera buyers
Eastman Kodak Co., the world's largest photography company, and Sony Corp., the world's second-largest maker of consumer electronics, again topped the J.D. Power and Associates customer satisfaction survey, while Canon Inc. cameras slid in almost all categories.
The survey of consumer satisfaction with digital cameras found that Kodak rated first in two segments of the market, and Sony ranked first in two segments, according to market research firm J.D. Power.
Kodak Chief Executive Antonio Perez is slashing jobs and facilities and investing to transform the film-based company into one serving primarily digital markets, led by imaging. Tuesday's report marks the second indication in two weeks that the transition is succeeding. Market data firm IDC said in early August that Kodak remained the U.S. leader in sales of digital still cameras in the first half of 2005.
"To finish on top in our study is a very big thing," said Ron Conlin, partner at J.D. Power. "Kodak showed some very nice improvement. The nice surprise was Sony, which had very strong performance. Canon declined quite substantially."
This is the second year J.D. Power has surveyed satisfaction among digital camera users. The market has four price segments: under $199; $200 to $399; $400 to $599; and over $600.
Kodak was first in the two lower-priced segments, and Sony was first in the two higher-priced segments. In 2004, Kodak was first in the two middle segments, which it said was the market "sweet spot."
Article source: www.chicagotribune.com
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